"Have you ever noticed that sometimes you prefer one product to another just because the label says “natural”? Nowadays, the word “natural” is common in skin, body, and home care product descriptions. A company may boast that its product is made of 96% natural origin ingredients. But by “natural,” they often mean ingredients that retained more than 50% of their molecular structure after being processed from a natural source. Is that what you think when you read “natural” on a product label? In actuality, the term “natural” as used in consumer products does not have a uniform definition. Hence, our understanding of “natural” may differ greatly from the manufacturer’s understanding. So, when it comes to fragrance (or “parfum”), is natural fragrance safe or, at least, safer than synthetic fragrance?"
Irena Webb